Accenture values its employees: past, present and future. The company offers a worldwide channel for their corporate alumni to share and exchange knowledge, but attracting and maintaining members had become a challenge.

A website audit was performed with to identify the issues that impact the effectiveness of the site. The results were translated into tangible solutions that; improved the visual appeal of the site, more effectively communicated the value of the offering, and delivered more pertinent information to increase and maintain membership.