There is little doubt that mother's milk is the best food for infants. But when mom's not around or it's just not practical to breast feed, Gerber steps in with innovative alternatives. Gerber needed to understand the issues associated with bottle and breast feeding in order to stay ahead of the competition.

Moms were interviewed through quantitative online surveys and in-depth qualitative surveys, while stakeholder interviews were conducted to gain better understand the market. Areas of opportunity were identified and explored to develop viable product concepts such as the New Traditions™ Nursing Bottles.