
Thought Karaoke was passé? So did Memorex. But Karaoke consumers are belting out loud and clear to let the world know that the US Karaoke Market is just getting started.
Memorex needed to know if their Karaoke product line commanded an investment, and they needed to know quickly.
With a limited time frame and a bevy of unanswered questions, Wayfinder launched a research program to gather data and gain an understanding of the US Karaoke Market. Analysis of the research revealed Karaoke as a growing segment of the market, supporting Memorex's commitment to Karaoke products.